Lana Townsend
Experienced Retail, Ski/Bike Rental and Guest Experience Manager
Assistant Store Manager, Salomon at Vail Resorts
Background
Experienced Assistant Store Manager at Salomon Whistler, skilled in retail & ski/bike rental resort operations, team leadership, budgeting, retail administration and staff training. Successfully managed daily store performance, inventory, and customer service while driving operational improvements. Background in hospitality and tourism, supported by a Bachelor of Science in Biochemistry and Microbiology & Immunology from ANU, with prior experience as a Guest Service Manager and Flight Attendant. I have just completed two ski seasons in Whistler Canada and am looking forward to branching into the European Alps for the 25/26 ski season.
Job experience
- July 2024 - April 2025Assistant Store Manager, Salomon
Vail ResortsWhistler, BC, Canada Managed daily operations, including budgeting, scheduling, payroll, and acted as manager-on-duty across 20+ retail and rental locations
Monitored store performance, sales, inventory, rentals, and safety reporting; led quarterly and annual inventory audits
Recruited, trained, and developed a team of 20, delivering training on POS systems, product knowledge, sales techniques, and loss prevention
Conducted weekly check-ins and one-on-ones with staff and supervisors; addressed performance concerns through structured feedback, coaching, and formal corrective action when required
Collaborated with Salomon Canada to ensure up-to-date product knowledge and continuous staff education
Oversaw warranties, vendor returns, and product transfers; supported large-scale retail events, including the 2024 Turkey Sale
Participated in leadership forums and created action plans based on internal & external surveys and secret shopper results
- August 2023 - June 2024Guest Experience Manager
The Adventure GroupWhistler, BC, Canada Led and supported a team of 6–12 guest service and café staff, promoting a positive team culture through training, recognition, and bonding events
Managed hiring, training, rostering, payroll, and performance reviews for front-line staff
Delivered engaging product knowledge training for TAG and Bar Hop teams, adapting to diverse learning styles
Conduct performance reviews, quarterly one-on-one discussions and one-page plans
Maintained and optimized booking systems (Fareharbor, Inntopia); resolving issues, updating verbiage, content & pricing, resource & item allocation/availability updates and improving the guest booking experience
Oversaw reporting for inventory, payments, refunds, and GoPro/SD card tracking
Implemented and managed the Send a Friend Referral Program for TAG, Gibbons, and Sea to Sky locals
Collaborated with operations, project, and experience teams to enhance guest offerings (e.g. creation of the warming hut, café upgrades and increased seating capacities)
Responded to feedback via SuggestionOx, Podium, and online portals to boost guest satisfaction and 5-star reviews
Partnered with sales, marketing, and leadership to innovate experiences and drive company-wide revenue growth
Education
- The Australian National University
Bachelor of Science2018 - 2020Majors: Biochemistry and Cell & Molecular Biology
Specialisation: Microbiology and Immunology
