Fern Speakman
Community and Events Exec
Community and Events Exec at Citizens of Soil
Background
Since graduating in Fashion Marketing from the University of Westminster, I’ve worked full-time in the food industry in-house with brands, focusing on events, community, and marketing. I have a love for cooking, hosting, and creating memorable dining experiences. Having worked as a stewardess on a super yacht for a summer season, I know that seasonal hospitality work is hard but extremely rewarding. I love seeing the joy that you can bring to guests during their trip by going that extra mile. Having already organised/cooked for several successful supper clubs, private events, a pop-up shop, and a stand at London’s Taste of London food festival, I’m confident that working as a chalet host or cook during the ski season would not only be an exciting challenge, but also a valuable step forward in my journey within the food/hospitality world.
Job experience
- September 2024 - presentCommunity and Events Exec
Citizens of SoilLondon, UKLed community engagement for Citizens of Soil, connecting with customers through events, sampling sessions, and social media
Organised supper clubs, a pop-up shop, and collaborative tasting events to create memorable food experiences
Managed customer service and influencer communications to build strong relationships and brand trust
Developed customer profiles to better understand and target the brand’s audience - May 2024 - December 2024Community, Events and Partnerships Exec
Sunny & LunaLondon, UKCreated and managed social media content to enhance brand visibility and engagement.
Led sales outreach to delis, specialty shops, and restaurants, expanding market reach - June 2019 - January 2022Sales Assosciate
Waitrose & PartnersNewbury, UKSpecialised in the meat, fish, and delicatessen counters at Waitrose, gaining hands-on experience with knife skills and product preparation
Developed specialist knowledge in areas such as cheese pairings and meat/fish selection
Provided tailored recommendations to customers based on their tastes and preferences, ensuring a high level of personal service - June 2021 - September 2021Yacht stewardess
Yacht SkCroatiaWorking in the superyacht industry as a junior stewardess. This role was primarily in food/drink service and housekeeping. I was part of a small crew which required clear communication, patience and great team work.
Detail cleaning the yacht interior and daily laundry.
Food prep assistance in the kitchen. With clear communication between the kitchen, service and deck team, using radios.
Dinner and drink service. The table would be set each night with napkin and floral displays.
Tending to the guests on the boat with respect and politeness
Education
- University of Westminster
BA Fashion Marketing and promotion2021 - 2024Studying Fashion Marketing and Promotion at the University of Westminster has provided me with insights into the various aspects of the fashion communication and media industry.
Whilst at university, I threw myself into collaboration with other students, having sourced costumes for students on BA Film as well as photoshoots with BA Fashion Design students. These experiences have not only enhanced my creative abilities but have also shown me that collaboration creates better results.
Certifications
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Full UK Driving License
DVSA
March 2018 - presentFull Uk Driving license
