Background

Experienced and value-driven General Manager with a strong record of delivering commercial growth, operational excellence and cultural transformation across branded and independent hotels. A strategic thinker with a collaborative leadership style, bringing warmth, empathy, and accountability to every team she leads. Thrives in environments where performance and purpose go hand in hand, where she can engage others in shared goals, lead change with compassion, and create meaningful impact for guests, teams and owners. Known for building loyal, motivated teams and navigating complex stakeholder landscapes, combining disciplined execution with a genuine passion for hospitality.

Job experience

• July 2023 - June 2025
  General Manager
  Holiday Inn London Shepperton
  

  Shepperton, UK

  Appointed to lead the commercial and cultural transformation of this full-service branded hotel with
  an established reputation for hosting international sports teams and a newly opened premium
  meetings and events venue.
  • Delivered double-digit EBITDA growth (+13.3%) and improved profit conversion (+2.7%pts),
  driven by strategic F&B repositioning and efficiencies implementation.
  • Increased F&B revenue by 9.6%, Club revenue by 4.5%, and ancillary revenues by 21.3%,
  through refreshed product offerings and targeted marketing campaigns.
  • Successfully rebranded the leisure club, implementing a new CRM, website, and integrated
  campaign to re-engage the local market.
  • Launched a sustained push to build brand awareness for “Storyboard at Shepperton”, the
  hotel’s new state-of-the-art events destination.
  • Sustained RGI above 110 for eight consecutive months (peak 117.5).

• February 2022 - January 2023
  General Manager
  Crowne Plaza
  

  Reading, UK

  Appointed to restore commercial momentum and elevate quality standards at this riverside, upper
  upscale property in a competitive regional market.
  • Delivered a step-change in F&B performance, increasing contribution from 7% to 27% of
  total revenue, by reimagining the food & beverage offering and driving proactive event and
  local dining business.
  • Achieved significant ADR growth (+7.9% vs budget, +30.7% vs prior year) and TrevPAR
  growth (+8.2% vs budget, +133% vs prior year) through strategic rate positioning, improved
  business mix, and disciplined revenue management.
  • Implemented a new PMS platform, ensuring operational continuity and team readiness
  while upgrading guest service delivery.
  • Strengthened service culture and operational execution, laying the foundation for sustained
  guest experience improvements aligned with the Crowne Plaza brand promise

• January 2016 - February 2022
  General Manager
  Novotel Reading
  

  Reading, UK

  Led this high-performing city-centre hotel through six years of consistent commercial success,
  guest experience improvement, and sustainability progress in a highly competitive regional market.
  • Delivered steady revenue growth to greater than £7M, maintaining GOP above 47
  49% through disciplined cost control and revenue management.
  • Increased other sales by up to +13% vs budget, diversifying income streams through
  innovative packages and upselling.
  • Drove RGI gains year-on-year (113 to 116), supported by ADR growth and targeted segment
  strategies.
  • Elevated the hotel’s reputation, with Tripadvisor ranking rising from 80 to 88 during tenure
  through a focus on service culture and quality standards.
  • Awarded 3rd place in Accor’s “Plant for the Planet” sustainability programme, embedding
  greener practices across operations.
  Provided stability and resilience during the COVID-19 pandemic, adapting operations and
  keeping team engagement high to enable a swift recovery.

• September 2009 - January 2016
  General Manager
  Ibis Reading
  

  Reading, UK

  Led this busy city-centre budget hotel through seven years of strong commercial performance and
  team development, building a reputation for creativity, engagement, and results.
  • Consistently grew revenue, achieving +23% YoY in peak months despite reduced inventory,
  through dynamic pricing, targeted local campaigns.
  • Fostered a highly engaged and award-winning team culture, recognised through multiple
  internal and local accolades.
  • Launched innovative team-building and guest-facing activities that enhanced morale, drove
  social media engagement, and supported brand reputation.
  • Developed and promoted several team members into more senior roles within Accor,
  demonstrating a strong commitment to people development.

• November 2006 - September 2009
  General Manager
  ibis London Gatwick Airport
  

  Crawley, UK

  Led this high-occupancy airport property, driving revenue through innovative sales initiatives, strong
  airline and crew relationships, and operational discipline in a highly competitive market.
  • Secured a major long-term account with a leading aviation business, contracting 1.2K room
  nights annually and strengthening the hotel’s contracted base business.
  • Proactively built relationships with airline and airport partners through weekly field sales
  visits, winning delayed-flight business streams that filled off-peak inventory.
  • Drove consistent occupancy and maintained team motivation in a fast-paced,
  high-turnover environment, delivering strong owner returns and brand standards.

• January 2005 - November 2006
  General Manager
  Ibis London Greenwich
  

  London, UK

  Promoted to General Manager following a successful interim maternity cover.
  • Delivered strong results in a competitive, high-demand market, sustaining 95% occupancy
  YTD through effective ADR and inventory management strategies.
  • Completed the Accor Management Development Programme, enhancing strategic,
  commercial, and leadership skills.
  • Built a cohesive and motivated team, laying the foundation for future success as a GM.

Education

• Lycee Hotelier Illkirch Graffenstaden
  Associate of Arts Degree in Hotel and Catering Industry, specialising in Hospitality Marketing.
  

  1993 - 1996